India isn't something we add at the end. It's there from the start, in the weaver who spends a whole day on a few metres of cloth, the dyer whose hands carry the colour home, and the tailor who takes the extra hour because it matters to him.
We didn't set out to represent a country. We set out to make clothes but it turned out the two were never separate.
Rooted, Restless, Rarree
Made with intent.
No mass production, no imported drops, no trend chasing. We moved production in-house early — the same tailors cut, sew, and finish every piece, start to finish. When that meant delaying a launch to get it right, we delayed it.
The Visionary
I started RARREE out of plain frustration. I kept looking for clothes that felt made with some thought behind them, not chasing a trend or coming off a mass-production line, and I couldn't find them anywhere. So I decided to make them myself.
I've always loved this country. I don't mean the postcard version. I mean the real one, with its crafts, its people, and all its mess and beauty. I wanted every piece to hold a bit of that. My love for this country has never been about the pretty picture. It's about the real India, the one you feel more than you see, and I wanted RARREE to carry that.
What I'm really trying to build is simple: a place where a contemporary Indian man can find what he's been looking for. That means clothes in his size and to his taste, and clothes that mean something to him, not just whatever happens to be in stock.
There's no slogan stitched across our garments. India is in the craft, in the people behind it, and in the reason it exists at all.
From India, for Indian men, and for the world.
— Vikas Yadav, Founder
The Chapters
Not collections. Chapters.
Every drop gets a name instead of a season code a different mood, a different material story, a different piece of the country translated into something you'd actually wear.
From India, for Indian men — and for the world.